How Does RSS Impact Business?
RSS
feeds offer consumers, visitors and
customers a convenient way to read and
access their information. RSS feeds that
are incorporated into Web sites
offer a more personalized and rich user
experience, strengthen the brand and
maximize revenue opportunities.
Consumer Bottom Line:
Subscribing to feeds makes it
possible to review a large amount of
online content in a very short time.
Your Bottom Line: Feeds
permit instant distribution of
content that contains audio, video,
images, text, PDF, or any file type
and gives it the ability to make it
"subscribable."
Your Marketing Bottom Line:
Advertising in feeds overcomes many
of the shortcomings that traditional
marketing channels encounter
including spam filters, delayed
distribution, search engine rankings
and general “in-box” noise.
How do people use RSS?
To view RSS feeds, people will need an RSS
reader or aggregator. There are a number
of free or low-cost online, desktop,
mobile and Outlook--based readers
available. Here are a sample of
Web based RSS reader services that you
commonly see on Web site today.
How we help you publish RSS Feeds?
We provide a server-based solution and
manage all aspects of your RSS
communications.
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This includes: |
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Development of your XML
file. |
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Hosting and management
of the content links
within your XML file. |
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Set-up for automated
link publishing on
personal home page sites
such as Yahoo, Google,
MSN, AOL, etc. |
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Design and development
of RSS link icons for
your Web site. |
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